Instagram is accessed by thousands Instagram Tools of people around the world every day. The platform, which was previously used only as a photo album, is now one of the greatest allies of any entrepreneur and this is because Digital Marketing has shown its importance more and more each day.

And, let’s be honest, social media is the right arm of any worthwhile strategy to attract and win over an audience on the Internet. Now, you might be thinking that all you have to do is post a photo of your product, write a cute caption and add some hashtags, right? But that’s where you’re wrong.

The platform is more complex and has many more tools than you might imagine. Each one of them is designed for a specific purpose that helps you grow your business if used correctly. That’s why we’ve made a list to explain each one.

Let’s go?

1 – Reels

This feature works in the same way as TikTok, another platform that brands and influencers love. Reels allow you to record short videos lasting 15s and 30s, with multiple cuts, augmented reality filters, acceleration and deceleration effects, audio, and so on.

There is a specific tab where you can access what if the product has defects? all the videos made by each profile, but they can also appear in the feed, if this option is selected when posting and is part of your strategy. A good way to increase your reach is to make the video available in the explore tab because that way, even those who don’t follow the account can see it.

These are usually funny videos, with background music or dubbing, and they tend to go viral . You can use them to give quick and relevant tips on topics related to your product or service in a more lasting way than in stories, which disappear after 24 hours.

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And speaking of them….

2 – Stories

Stories were created to share short videos of professionals know that the platform is not the advertising panacea it claims everyday life, but brands soon turned them into a powerful sales tool. With the ability to include music, links that direct to websites outside the platform, and funny filters, it’s easy to grab the attention of your audience.

They are used to maintain and nurture customer relationships , as well as increase engagement by showing the routine of your store, the production of your products and answering questions about what you sell in a very organic way, with the famous question box. With stories, you can win over your audience through entertainment .

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3 – Lives

Live streaming has become all the rage during b2b fax lead the pandemic and promises not to slow down once it’s over. Live streaming can be done in the form of shows, events, classes, interviews, real-time chats, and anything else your imagination can come up with. Plus, you can increase your reach while creating a connection with your audience.

4 – Videos

At first, Instagram didn’t allow video sharing, but the world turns and today this is the format that the platform’s algorithm delivers most to people. This is because with the success of TikTok and Reels. This type of content has become an internet craze and people spend hours watching it.

And of course, you can convert this into profit for your company in one way or another. They allow you to deepen your content, bring interesting facts about your product. And make audiovisual advertisements like those shown on TV. Of course, it needs to attract attention. Be fun and not rigid. This helps it go viral and increase sharing.

5 – Carousel

The carousel is a tool that allows you to publish several photos in a single post and your followers. Can see them all by swiping to the side hence the name. If used correctly, it can increase your engagement. Your followers and even your reach.

With this tool, you can get much more information, details and alternative points of view. In addition to making your post much more organic and interactive . This usually pleases the audience, regardless of age or the niche in which you operate.

6- Instagram Shopping

Last but not least, there is Instagram Shopping. This tool works like an online store within your Instagram. Where you can create a catalog with all your products on your profile. This way, as soon as the customer clicks on one of them. They will be automatically taken to your e-commerce site to complete the purchase.

It is this feature that also makes it possible to tag products in your photos. Posted on the feed and also in stories and take your customer to the website.