Hollywood is fully aware of the cold reality of the figures mentioned above. We even feel a kind of fear setting in. Director JJ Abrams said that “people used to say that the industry was changing. It’s undeniable now. It’s happening.” Jason Blum, producer of “Whiplash” and “Get Out,” even speaks of “nervous energy that grows every day . ” They worry about what will motivate people to go to the movies instead of watching Hollywood in the grip Netflix at home . While “La La Land” producer Jordan Horowitz worries about what will become of independent films, director Joe Russo confides his fears about blockbusters since he had to “make ‘Avengers: Endgame’ in a darker way, which wouldn’t have been the case a few years ago . ”
To encourage people to go to the movies
Fox Searchlight executive Nancy Utley believes that it’s necessary to increase the engineering email list selectivity of films and thus make a major leap in the quality of films shown in theaters. Actor Kumail Nanjiani is on the same wavelength, since according to him, a viewer will forgive Netflix much more for not liking a film in its catalog than a theater for going to see a bad one .
Tom Rothman, head of Sony, believes that “in an on-demand world, the differentiating element is precisely the experience that cinema provides . ”
He particularly emphasizes the notion of a film’s “theatricality.” According to him, people will go to the Hollywood in the grip cinema if they believe the film is worth seeing. It doesn’t matter what genre it is, as long as the expected experience is unattainable at home. Director best software development agencies Jon M. Chu goes even further by perceiving cinema as a social experience . According to him, cinema is difficult to replace with sharing a film with friends, family, and strangers.
But not everyone is so convinced by the social place occupied by cinema. Kumail your business performance using only Nanjiani sees young people as a generation that only watches YouTube and has no film culture . Cinema would therefore no longer have a central place in society. Joe Russo and producer Jeffrey Katzenberg, more nuanced, see an evolution in the type of formats consumed by young people to which cinema must adapt to continue to interest them, by serializing films for example.
The digital takeover
Engine, it’s running! And more than once. The film industry has never brought in so much as in 2018. According to the report of the Motion Picture Association of America, the industry generated nearly $97 billion worldwide . The main growth factor is linked to the 16% increase in home viewing revenue for a subtotal reaching no less than $55.7 billion worldwide. This is an underlying trend since “since 2014, spending on digital has increased by 170% worldwide , while spending on physical media has decreased by 48% .” The number of subscriptions to SVoD services has also exploded. In one year, it increased by 27% for a total of 131.2 million subscriptions worldwide.
Cinema also plays a prominent role in the film industry, of course. Movie theaters sale lead alone generated more than €40 billion worldwide in 2018. However, the global trend is downward (-1%), while revenues increased Hollywood in the grip by 7% in the United States and Canada. This is a strange paradox, given that there have never been so many movie screens in the world: 190,000, or 7% more than in 2017.
