Since the emergence of social media, advertising algorithms have dictat our access to information and the various types of content found on Facebook, Twitter, and Instagram. Between algorithm changes and diverging economic interests, the relationship between . Social media and traditional media is as symbiotic as it is paradoxical. Edgerank, the algorithm creatd specifically by and for Facebook, regularly shifts its priorities. Live videos Social networks and media were highlighte (2017), before prioritizing groups and communities (2018), or even posts. A from those around us (family and close friends, etc.) since last May.
How do social media algorithms work?
Social media algorithms (Facebook, Twitter, etc.) were created to ensure that cryptocurrency user database only content that was relevant and interesting to users lande on their personalized news feeds .
By analyzing our personal reactions (the number of likes we can give over . A given period of time The number of comments we post or the statuses and links we can share or save, among others…) as well as. A the similar reactions of our network, EdgeRank is able to determine the posts most likely to make us react and therefore, in the longer term, to make us stay on its platform. As Antoine Bonino. A doctoral student in information and communication sciences at CELSA – Sorbonne University, explains, the algorithms . A of these platforms must ” encourage users to ‘participate’ in the communication. A practice propos by the platform. They must encourage them to read and manipulate the. A content display in order. A ultimately, to requalify the record uses and incorporate them into relatively sophisticated advertising engineering.”
Why these algorithm changes?
These changes are root in a dynamic of research or optimization of their this makes it a lot easier to connect business model. For social networks, the perfect algorithm optimizes user engagement and pushes advertisers to spend more .
Camille Saint-Paul, president of 5e Rue and lecturer at Science Po, explains
Mandatory changes within the editorial staff
These algorithm changes have also led many media outlets that rely on Social networks and media these platforms to rethink their use and shift their focus to other types of content. BuzzFeewas force to lay off many employees in the . UK and close it. French branch. Vox Media close around fifty social media video united states business directory positions. Mic sol for $5 million (after raising over $60 million at launch), after letting go of almost its entire team (nearly 100 people), who were focuse almost exclusively on video.
