CRM is the abbreviation for customer relationship management . Literally translated, it means “customer relationship management”. CRM software is an essential tool for small business marketing. The system stores data about customers and leads (potential customers).
In this way, CRM provides data on the interaction of customers and leads who have already interacted with the company and this translates into more effective marketing strategies in customer service.
CRM integrated with WhatsApp is exactly that. It is a tool integrated into the use of WhatsApp that offers advantages such as:
Attract leads;
Build a relationship with leads ;
Make sales;
Offer support and service;
Carry out promotional marketing;
Between others.
CRM software
CRM software is a support for automating and organizing contacts on WhatsApp. By clicking on the software button, the consumer is directed to WhatsApp and can communicate with your company quickly.
This way, the customer or potential customer 10 mistakes lawyers make when managing social networks does not need to type in any number or save your company’s contact information in their address book.
After starting the conversation, the CRM will save the consumer’s contact in the address book. This way, you don’t need to save them all manually. After starting the conversation through the CRM integrated with WhatsApp, you can send a commercial proposal that is already stored in the system directly through WhatsApp.
The negotiation process becomes more optimized, in addition to enabling customization in the commercial proposal. Thus, communication becomes more direct and personalized.
Another advantage of CRM integrated with building the next internet with ethereum WhatsApp is that all communication between you and customers or leads is stored in a history. This saves you from having to search for information about the customer in multiple places or even asking for the same information.
Tips for using CRM integrated with WhatsApp
No customer will like to be bothered by business messages, especially automated messages. That’s why you need to get your customers’ consent before sending messages. Don’t overdo it when sending messages.
Additionally, always update information in the b2b fax lead customer and lead history after a conversation. A consumer is much happier with a company that does not ask for the same information multiple times. Write down everything in the history: purchases made, personal data, personal information, preferences, and complaints.
It is important to note that your company cannot save all conversations. That is why it is important to keep the history in the CRM up to date.
Additionally, you can invest in a chatbot in your CRM that is integrated with WhatsApp. A chatbot is a software that can maintain a fluid conversation with consumers . This will further automate communication with customers and leads.
CRM customers and leads
Since CRM has the entire history of customers and leads, it is possible to segment the chatbot to respond in different ways to different customers or leads.
This will greatly optimize your service time, especially when there are many customers to be served, in addition to making sales and building customer loyalty after the sale.
