Target audience and persona are two different concepts, but they complement each other and are of utmost importance for your digital marketing strategies. They help you understand and speak to your customer more assertively.

That’s what we’re going to talk about in this article.

Let’s go?

Why are target audiences and personas important?

The difference between a successful strategy and one that doesn’t yield results is direction. Knowing your audience and where to aim your arrows is key to structuring your steps on the path to good results and increased sales.

Knowing how to speak, who to speak to, and where to speak will help you succeed in your strategies, whether in digital marketing or elsewhere. It is through your poland: returns in brick-and-mortar and online stores target audience and persona that you will be able to obtain all this information. These two concepts are similar, but in reality they have more differences than similarities.

What is target audience?

It is the social, economic and demographic definition of the type of person who will consume your product. After all, there are more than 7 billion people in social networks and media in the age of algorithms: endless experimentation? the world and they all think and act differently. Brands need to be able to reduce this number in order to segment their audience and sell.

Target definition is usually the first step in starting a marketing campaign and includes information such as marital status, education, gender, age, consumption habits, location and profession. However, despite being important in the process of audience research, it cannot do much on its own these days.

How do I find out my target audience?

Finding your target audience is an important b2b fax lead task, and to do so, you can ask yourself a few questions. This questionnaire will help you understand your product and know the audience it speaks to.

What is persona?

Many people may get confused and think that they are the same thing, but unlike the target audience, the buyer persona works with the consumer in much more detail and enables much more assertive marketing strategies. If we stop to think about it, it is, in fact, a deeper understanding of the first concept.

In addition to what is found in the target audience, the persona contains other information such as:

Knowing all this and having defined your persona, you can define the best language, contact channels, content format and much more.

How do I discover my persona?

The first thing to know is that your persona is not a character. It cannot, under any circumstances. Be created based on guesswork. It must be based on data from your buyers or the market, and to do this. You can invest in research or interviews with your ideal audience.