That it is not possible to bring a Google Ads marketing account to a total disaster in 10 days? See for yourself that it is possible. thanks to the following excellent recommendations. If you follow them carefully. you will safely lose every last penny you invested and can close the account on the eleventh day. Understand the text as an exaggeration and a bit of irony. drawing attention to the frequent pitfalls of paid search campaigns. (Hopefully. this confusing information will not appear in the Google excerpt.)

Make sure no one wants your offer

One of the easiest ways to ruin your Google Ads performance is to have offers that don’t and never will convert. Make your ads as unattractive and as poorly understandable as possible. and you can bet your potential customers will be annoyed by them.

Three steps guaranteed to lead to user frustration:

• Attract the wrong audience: Use incentives and enticements that are completely unrelated to your target relevant users. You will get tons of potential customers who don’t know you at all and aren’t even remotely interested in your products or services. Watch as your CPL value grows.
• Let users fumble: Keep your landing pages vague. don’t overwhelm them with sales benefits. unique features. or shipping options. Don’t specify in your forms what will happen after they fill them out. If someone is interested. let them figure it out for themselves.
• Don’t adapt to your target market: Follow the motto “If you build it. they will come.” Don’t figure out what your target market is. release one ad after another. spend big money on them. and rejoice in zero sales.

Winner takes nothing

Another surefire tactic to hurt your account is to dismiss paid search. This is especially useful for executives who instruct their team to follow the basic tenet that “paid search never works.”

Get upset about paid search reports. saying “we could get that organically.” Pour money into campaigns at the beginning of the journey and expect immediate results at the end. If it doesn’t work. it’s a bad platform.

Focus on cost per click. Make CPC the single email list most important KPI and constantly remind yourself that clicks should always cost less.

Set growth goals early on that you can never achieve because they don’t match consumer demand. historical account performance data. or your advertising spend. Call it “goal setting.” and act disgruntled when they’re not met. You’re the best. and your customers expect you to be.

In any case. be dismissive. suspicious. and don’t want to hear anything new. Even the best paid search team can’t succeed if their leader doesn’t let them.

 Get rid of conversion tracking

Conversions? What is it? Nobody knows. Stay out of how does crm integrated with whatsapp work? the chaos and track the metrics you want. without any standardization.

Several working methods to thwart data:

• The more the merrier: Duplicate content? No problem. Double the sources and double the tags so users have twice the fun.
• Don’t be judgmental: Treat information like “50% conversion in 30 seconds” the same as “Purchase completed.” Set the same value and cuba business directory primary conversion status for all actions and only look at summary reports.
• Don’t be specific:a clear idea of ​​what is actually being tracked.
• Unnecessary verification: The data generated by the advertising platform is the only and correct truth. Do not verify it and do not hesitate to compare it with CRM settings or real sales results.
• What happens offline stays offline forever.