If you think email marketing is an old-fashioned method, you’re wrong. As a small business, email marketing is one of the best options for generating leads and converting potential customers. People who make a purchase via email spend 138 times more than those who don’t receive email offers.
Sounds interesting, right?
We have created a comprehensive guide to email marketing so that you can benefit from all these benefits as an SME.
Let’s get started!
What is Email Marketing?
It is a cost-effective form of marketing phone number library for sending information, sales, and promotions to a targeted group of people, usually customers or potential customers.
Why Should SMBs Use Email Marketing?
There are four main goals for an it occurs during the first week SMB to use email marketing: build customer loyalty, instill trust, build brand awareness, and generate sales. The goal is to nurture relationships with existing or previous customers, strengthen customer loyalty by increasing repeat business, attract new customers, and persuade customers to buy something right away with a promotion or limited-time offer.
10 Benefits of Using Email Marketing for SMBs
Email marketing can be a tool that can help you achieve your sales goals as an SME. If you are still not convinced, you can learn about the benefits of email marketing for SMEs from the list below:
1. Email marketing is high-performance
The fact that email marketing taiwan lists performs well is an understatement. In fact, email marketing has a Return on Investment (ROI) of 4,400%. That means you get a $44 return for every dollar spent.
2. Email marketing is cost-effective
Another advantage of email marketing is that it is cost-effective. Email marketing offers an excellent return on investment because you spend very little on campaigns.
More often than not, email marketing is a do-it-yourself strategy for business owners. Most SMBs can manage and control their email marketing without professional help. Email software is generally fairly easy to learn and implement in any industry or business.
The cost of email marketing depends on the email marketing tools used. The best tools give you more power to leverage a variety of email marketing strategies.
Expert Mail helps you access many email automation features under one roof. You can maximize various features while spending on a single software.
3. Email marketing is reliable
Email marketing for small businesses makes a lot of sense because it will never fail you, whereas other marketing strategies are likely to fail you.
Take Instagram for example. You might be posting great content on Instagram every day, collaborating with influencers, and livestreaming with industry experts. Over time, you could build a sizable following. But the algorithm could change overnight, and you could be right back where you started.
Now let’s take the example of Search Engine Optimization (SEO). You optimize your website, add high-search keywords to your site, write blogs and exchange backlinks. Yes, you start to see positive changes with SEO, but it takes some time. But do you really have that kind of time?
Unlike these examples, email marketing is reliable. It is not affected by algorithm changes and it does not take much time to see results. You can always rely on email marketing to deliver consistent performance.
