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make things too complex is a common design downfall. When you try to draw attention to too many things, readers just get overwhelmed. Including plenty of white space is the best way to make your design pop.
White space is essential to creating a professional design. It serves multiple purposes: breaking up content into different segments; giving the reader space to absorb what you’re sharing; and balancing out the more eye-catching images, headlines, or CTAs.
Leaving proper spacing and margins between different design and content elements paradoxically brings everything together into a coherent whole. Without sufficient white space, different segments and elements of your email will compete with each other. A tidy-looking email will always look more professional than one where every pixel has been “designed.”
Strike the right balance with image and graphics
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number of images depends on the purpose of your newsletter — a principle that’s true for many tips in this article. The best rule is to only use images when they’re necessary. If your message relies on multiple images or gifs, make sure you follow the best practices for image-heavy emails.
Design tip: There’s no optimal image-to-text ratio. Previous “rules” were based on how spam filters used to work. Senders are no longer penalized for image-heavy emails.
Use graphs, infographics, and other forms of data visualization with caution. These visuals may seem more confusing or overwhelm readers when they’re nested among other content. If you do want a visual to demonstrate your point, use circles, arrows, and other annotations to help your reader understand what they’re looking at.
Good email newsletter design speaks for itself.
Your messaging is thailand lists only as strong as its weakest element, and design is one of these elements. Colors can influence mood, and fonts can indicate trustworthiness as effectively as any words. The combination of your choices can make your email look professional and engaging or sloppy and worth nothing more than an unsubscribe.
Design deserves just as much time and focus as content. Those of us who aren’t trained in it may have to work a bit harder to get the desired effect. The lessons of those who have come before us (and the newsletter design tips in this post) can guide you toward a design that’s as powerful as your content.
