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about email newsletters? Creating them is easy! The not-so-easy part? Generating content for newsletters month after month can prove challenging for even the most seasoned (and creative) marketer.
But, we’ve got your back. Here are 50 must-have ideas to spark your next email newsletter.
It’s always a good idea to keep subscribers in the know about your company, and email newsletters are a perfect way to fill them in about recent milestones, awards, and good press. If your CEO is featured on the front page of the New York Times, don’t be afraid to share that with your newsletter audience!
Are you switching to a subscription model? Increasing your prices? Making an important business pivot like an acquisition or partnership? Shout it from the rooftops (or just email). Sharing business changes with your customer base is transparent and just plain good business practices.
A company anniversary or milestone
Your email list wants segment your email list to celebrate your successes with you, and why not pat yourself on the back every once in a while? If it’s your company’s “birthday” or ten-year anniversary of operating, you can draft up email content that shows off your milestone.
Sharing your wins can also look like, well, awards you win. Say, for example, your website won a Webby Award, or your production company’s movie got picked for a Vimeo Staff Pick. Share that news with your subscribers!
If you’re hiring, an unexpected way to get qualified applicants might be from your email newsletter. Email can be a valuable distribution channel for B2B announcements in the same way as posting on job boards or Linkedin.
Take this playful email from Social Print Studio, for example, who mock up a poorly designed email — complete with Comic Sans and clip art! — to advertise they’re hiring a graphic designer.
Monthly business recap
This is a great way to thailand lists show continued value to your board, shareholders, and employees, especially if you send an email to your entire internal list. The content can highlight profits, big wins, and more.
For a public-facing monthly recap, your email might look a little different. You might instead recap your top-selling products or share a list of your top-performing content.
There are tons of ways to show BTS content through your email newsletter. Going behind-the-scenes at your company might mean photographs from your company-wide events or happy hours, or video montages from colleagues sharing their favorite part about working together.
Or, you might use the newsletter content to tease a blog post outlining your company values. Either way, subscribers will appreciate a peek behind the curtain.
