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Quotes—motivational or just plain funny (if appropriate)

This kind of email thailand whatsapp number data
newsletter idea will depend on the type of brand you run. If you’re a serious, reputable corporate voice, sharing funny quotes might not be the right direction for your content.

If you’re inspirational — like say, Nike — an email newsletter chock full of motivating quotes might feel uplifting to your subscribers.

Surveys and studies provide insight into your business. They tell you exactly what your users are telling you they want. Sharing the results of studies and surveys is transparent, and it also shows your email subscribers that you’re listening to feedback and constantly iterating.

Statistics and data points

Most B2B marketers 10 tactics to create emails with higher open rates are hungry for citable, reputable statistics and data that they can use in their content. If you’re in the business of creating content, it might be valuable to share survey data and findings in your email content.

Statistics are easily shareable and often, your brand or business will get a link back when others use your stats in blog posts.

Check out how Asana teases the results of a survey with inputs from 5,000+ respondents on the realities of remote work.

Sending text-heavy emails lately? Mix things up with infographics, which are more visual and dynamic for your reader. You can even make “Year in Review” infographics that collate user data into meaningful storytelling. Think Spotify Wrapped, but for email marketing.

Updates about your social channels

Every brand and thailand lists business uses social media these days. It’s practically mandatory in today’s digital-first world. That’s why sharing updates about your social channels with your email list can be helpful for your brand.

You can encourage readers to follow along on other channels, like Instagram or Twitter, especially if you’re more active there than you are on email content.

Guest posting is fun. It gives you a chance to introduce your writing or business to an entirely new audience (the guest blog) who may not have ever heard about you before.

Another way to get eyes on that content? Talk about your guest post in an email newsletter.

A rising tide lifts all boats, right? So why not apply that sentiment to other businesses, helpful tools, and third-party apps your subscribers would love to download and use?

Rather than plugging your own goods or services, you can round up five or 10 of your favorite online tools, apps, or physical products.

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