Do you know what largely influences the success of your online store? It turns out that in addition to effective category descriptions! it is also the ability to analyze data and use conclusions. Every strategy or decision you make in the e-commerce industry will have consequences. They will not always be positive! but remember that you learn from mistakes.

E-commerce web analytics will show you what you did well

As well as what you ne! to change to further dataset optimize your category descriptions and tailor them to the ne!s of specific users. By measuring the effectiveness of your descriptions! you will learn how they affect the purchasing decisions of your customers.

If you want to use and acquire data effectively! you ne! to equip yourself with basic analytical tools that will allow you to study user behavior on your website.

The most popular of them is currently Google Analytics. With it! you can:

• collect the most important information about have you finished and posted your reel? how users found your site and learn their detail! profile;

• create reports on the average number of sessions! bounce rates! or even the amount of the most frequently made transactions.

At the same time!

GA will allow you to effectively analyze taiwan lead and measure the effectiveness of your category descriptions. Key metrics include:

• engagement rate – this is the time users spent on the page during one session! as well as what the bounce rate was! if the bounce rate is low and the time spent on the page is higher! then your category descriptions are engaging;

• website traffic sources – this metric will tell you which channels generate the most traffic to your website and where your users come from;

• conversion rate in e-commerce – this is one of the most important metrics! i.e. the quotient of the number of orders and the number of sessions! thanks to which you can monitor the number of transactions! as well as other goals that have been achiev! from the category description level.

• User paths – this metric will help you understand how users navigate your site and how category descriptions affect site navigation.

E-commerce analytics will give you a much better understanding of your buyer persona! and will also help you see if your category descriptions are well-optimiz!. E-commerce analytics will also allow you to take action to improve key metrics if they are not meeting your expectations.