There are certain words and phrases that can send your email to the spam folder. Some of them are: 100% satisfaction, free, buy now, extra income, etc.

Best days and times to send emails

Timing is crucial in marketing, and this principle applies to emails too.

According to a study by Get Response , the best day to get the highest open rate is Tuesday.

A separate study by MailChimp , which email list analyzed over a billion emails , also showed that Tuesday-Thursday offers the best chance for a high open rate, just like GetResponse.

But as you might expect, you can find the best day by testing your own target audience.

Now let’s come to the best email time…

According to a study by MailChimp, readers this service focuses on a live audience are more likely to open emails after 12 p.m., and 23% of all email opens occur within the first hour of delivery. After 24 hours, the chances of an email being opened drops to less than 1%.

Don’t spam: Send at the right frequency

In a case study conducted with its customer base, Hubspot wanted to see how the number of monthly emails affected email open and click-through rates.

According to the results of the study, companies taiwan lists that send more than 30 emails per month started to experience lower email open rates. According to the study, it is best to send 16-30 emails per month, which can give you twice as high click-through rates as companies that send 2 or less campaigns per month.

Optimize for mobile

49.5% of all mobile email opens occurred on a smartphone (58% on Apple devices and 7% on Android devices) and 16.8% on a tablet. That’s why email marketers need to pivot their strategies by learning how to optimize their images for mobile, optimize their copy for mobile, and make their CTA buttons mobile-friendly.