B2B COMPANIES It is common knowledge that the coronavirus pandemic has accelerated trends that were previously moving at a slow pace. Brazilian e-commerce, for example, experienced its biggest leap in two decades. E-commerce grew 47% in the first half of 2020 alone.

All of this happened because businesses around the world had to reinvent themselves in order to continue their activities, and industries were no different. Before all of this, they usually only served other companies, which is what we call B2B. B2C means that the business in question makes direct transactions with the end customer.

Therefore, industries that previously operated in B2B were forced to migrate to B2C commerce, but not entirely. How did they do this? Through e-commerce, which, as we said at the beginning, grew considerably during the quarantine. Are you still confused? No problem, keep reading and we will explain.

Why is this a trend?

This growth in online sales is far from being temporary. It was already happening and the quarantine has only accelerated this transformation. What was how ukrainians will be able to actively influence the lives of their communities already happening has simply been accelerated and has very easily become a reality.

Now, B2B companies are left with the task of monitoring consumer behavior and adapting. And this is already happening. Market giants such as Fini are already working on the online store model for industry, and serve not only retailers but also end consumers.

Is it worth investing?

Ever since computers and the internet became the key to consistent flow for your business popular, we have heard that they were created to shorten distances. The end of borders, virtually speaking, is not only a possibility, it is already happening. Proof of this is the high demand for products from China thanks to marketplaces like Aliexpress and e-commerce sites like SHEIN.

This means that, if we can already buy objects from b2b fax lead the East, the distance between industries and their consumers is practically zero. According to the website Meio & Mensagem, in a context in which e-commerce generates almost R$40 billion in revenue in one semester, investing in online stores for the industry is the only possible path for the near future.

Expansion of sales channels

When you start working with e-commerce, you not only offer a new sales channel to those who already follow you, but you also have the opportunity to be known by consumers who otherwise would never know about your business.

Think about it, why limit yourself geographically when there is the possibility of expanding your business to a national, or even international, scope? With a smartphone, tablet or computer in hand. No distance or borders are an excuse for that consumer who values ​​the best.

Marketing suitability

The question is simple: how are you going to attract new customers if your business doesn’t have a website? Having an e-commerce site doesn’t mean you’re going to start selling tons of products overnight. You’re going to need to let people know that your store exists.

Search engines are the first step that almost everyone takes before making a purchase, right? You need consumers to find you on Google. And you can achieve this if you invest in a good Inbound Marketing, Content Marketing and SEO strategy.

Independence

Increasing your customer base isn’t the only thing you gain when you decide to start investing in an online store. At least not for industries. With an active e-commerce and direct contact with the end customer. The company no longer needs to be tied to unfavorable contracts in search of stability.

Supported by successful e-commerce, the industry has more autonomy and security to prioritize agreements that truly benefit its interests. Without having to subject itself to deals that do not bring benefits.