If you work in the B2B space, especially as a small business, you are in an advantageous position. You have […]

While consolidating customer data into  a CRM is a key first step, the real value comes when you personalize your marketing content

Imagine having a tool that provides a wealth of detailed data about your customers: what excites them, what annoys them,

If you’re still relying on spreadsheets, cluttered paper documents, or stored emails to track customer interactions, you’re not only wasting

This leaves minimal time for the important tasks of developing leads and building relationships with customers. Fortunately, a well-implemented list