Without a doubt, everything related to marketing in a startup or business is an art. It takes a lot of creativity america phone number list and vision to implement campaigns that are attractive, sell well, and encourage customers to approach you. In previous blogs, we talked about inbound marketing and why it’s so necessary today. Well, today we’ll talk about storytelling, which is the heart of inbound marketing, and we’ll present you with a basic guide so your business doesn’t fall behind in this technique.
What is storytelling?
In Spanish, we might call it something like “narrating” or “telling stories.” And no, we’re not going back to embrace all the recommendations from google high school Spanish classes. It’s a widely used process in marketing, where stories are told through facts and narratives to communicate something to a specific audience. These stories help solidify abstract concepts and simplify complex messages. Taking a lofty, intangible concept and relating it to concrete ideas is one of the greatest strengths of storytelling in business.
Whatee? It sounds a bit confusing, but it’s easier to understand with an example: Apple. Computers and smartphones are a pretty complicated topic to describe to your typical consumer. By using real-life stories, they were able to describe exactly how their products benefit users… instead of relying on big, technical words that very few customers would understand.
Check out their ad for the Apple Watch and you’ll see what we mean.
Benefits of storytelling
A great story is your best seller. But that’s not all; developing a good marketing plan based on stories brings multiple benefits to your brand. Find out why below.
Stories bring people together
We’ve loved stories since we were children. Tales and anecdotes are part of our daily lives and are undoubtedly something we all have in common. Many people can relate to the story of a breakup, the death of a pet, or a dream achieved. What better way to leverage this than to build brand awareness?
If you need inspiration, you can do some research on the storytelling of the shoe brand TOMS , which has created an entire community (and increased its sales) based on good stories.
Stories inspire and motivate
If your business feels like it’s lacking connection with its customers, perhaps storytelling can provide a s cuba business directory olution. In other words, stories make us human, and the same goes for brands. When brands become transparent and authentic, they gain much greater visibility and help consumers connect with them and the people behind them.
