Improve customer targeting. boost campaign performance. and avoid wasting advertising money. How? By leveraging detailed demographic data in your Google Ads account.

You’ve probably incorporated some demographic data into your Google Ads campaigns. but have you tried applying granular demographic data? This highly targeted tactic helps you reach only the customers who are valuable to your campaign and exclude the ones you don’t need. Learn how.

What is the difference between basic  data?

Your Google Ads account provides primary demographics such as age. gender. marital status. and household income. For most campaign types. you can exclude selected user groups and make manual bid adjustments based on your own strategy.

But you need to know more about your customers. And from there you have detailed demographic data that reveals another deeper layer of your audience’s needs. For example. the basic setting gives you a choice between parents and childless people. but when using detailed data you can distinguish between parents of infants. parents of toddlers. schoolchildren and so on.

Types of detailed demographic data in Google Ads

A Google Ads account provides a variety of more detailed information about users. This can include:

• Parental level: the child is a newborn. at school. a teenager….
• Marital status: single. in telegram database a relationship. married.
• Education: student. graduate. holder of several degrees….
• Housing: own property or rental.
• Employment: company size. industry. and field.

Keep in mind that most of this data comes from Google’s databases. In your personal Google account. you can see what Google specifically “knows” about you and based on what information it uses to personalize ads for you in the My Ad Center section.

How to use detailed demographic data in campaigns?

You can add detailed demographic data to your Search. Shopping. Display. Demand Generation. and Video campaigns by going to Audiences. Keywords & Content > Audiences > Edit Audience Segments .

You can also add them to your top 6 instagram tools that help you improve your results performing audiences. It’s a good idea to exclude detailed data from PPC campaigns on the search and content networks. as they don’t (yet) know the workflow of the audience building tool.

It is clear that not only different customers, but also different products influence LTV statistics to some extent, from a one-time purchase to constant repeat orders.

Recognize these differences so you can better manage your advertising spend accordingly.

• Products with high LTV usually contribute to cuba business directory repeat purchases and can be accompanied by add-ons that increase long-term value.
• Products with low LTV are usually not expected to continue after purchase.

To get the most out of these statistics, start by. Based on this, prepare targeted marketing campaigns focused on customer retention and upselling products with high LTV.