Whether due to a lack of resources or a lack of readership, the viability of the subscription business model, Endless experiment however, only seems to benefit industry heavyweights such as The Times and The Guardian.
In the eyes of Thomas Pain
editor-in-chief of Sport’s House, ” a media outlet must achieve a certain level of notoriety and credibility to hope to make a subscription system profitable. No one has a problem with paying for a subscription to the New York Times or Le Monde, for example, but for a younger organization, it’s already a riskier bet.”
For these smaller media structures, rather than selling information, revenue forex database diversification is explaine more by the sale of influence, such as guest posting, sponsore articles, tweet sales, webinars, or even online training, among others.
It is now a question of thinking about other strategic channels and thinking about the question of digital media in a more global way .
“The media must think about other channels and other audience reserves, such as podcasts for example, or even voice assistants ,” adds Camille Saint-Paul.
An endless experiment for the media
Moreover, while social media may not, or no longer, generate significant revenue for media focusing on these three skills is what outlets, they remain a good way to gain direct access to new audiences, views, direct links to their main site, and significant visibility.
As Nicolas Moscovici, LCI’s online editor-in-chief, explained to the Reuters Institute: ” We don’t make money from social media. There’s only indirect monetization, through traffic that goes directly to our website.”
Algorithm changes are forcing media outlets to experiment with new types of content on these platforms, without any real guarantees of results or revenue.
“We sometimes ask questions to Facebook teams, Endless experiment but don’t always get answers. So we conduct our own tests to try to understand these new systems ,” explains a journalist at the Reuters Institute.
“While professionals struggle to determine
what they have to gain from the compliance game initiated by the platforms, they clearly know what they have to lose if they violate the displaye editorial policies ,” explains Antoine Bonino.
He concludes by explaining that ” these sanctions can take various forms, ranging from warnings to the liquidation of offending accounts or – in the case of search engines – to de-indexing. Silent sanctions – linke to algorithmic rewrites implemente surreptitiously – are regular enough to dissuade publishers from multiplying their risks.”
A paradox in itself for these media, which must create specific Endless experiment content for these unite states business directory platforms, while following their vague, and often unknown, guidelines.
