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How to create content for AI in Search insights

AI insights. which should soon be available in the Czech Republic. display direct answers to user queries at the top of Google search results (SERPs). capturing searchers’ attention before they even look below at organic search listings.

Preparing for AI Overviews

  • Structure core content on your pages in a Q&A (Questions & Answers) format using headings with clearly formulated questions. This will optimize your headings for display in these valuable positions.
  • Create concise answers of 40 to 60 words that summarize key information and highlight additional value added on your website.
  • Use bullets. tables. and numbered lists to organize important information so that it’s easy for users and search engines to understand.
  • Publish industry statistics and current facts from trusted sources to give your content weight and increase the likelihood of it appearing in reports.
  • Ensure that content formatting is properly marked up in the HTML document so that search engines can easily recognize the organization of information on the website.
  • Find out what specific questions your audience has about your topic. Use the People Also Ask section in the SERP and related searches to help you incorporate the discovered questions into your content.

User experience metrics

User experience measurement tracks how people interact with your website and what they think about it.

These statistics now play a very important email list role in search rankings. If visitors have a bad experience with your website. it will inevitably lead to poor marketing and business results.

Search engines want happy. not angry. users. so they take great care to guide searchers to websites that answer their questions and are enjoyable to use.

Core Web Vitals Optimization

Core Web Vitals metrics assess three essential factors: the speed at which content elements load. the speed of response to user activity (clicks). and visual stability (the amount of scrolling of elements on the page during loading).

How to improve the results of these metrics

  • Compress images without losing quality using modern formats like WebP or AVIF.
  • Remove unused JavaScript from your code that causes slow page loading and loss of user interaction.
  • Use lazy loading for less important content to prioritize what visitors will see first.
  • Keep third-party scripts to a series that every entrepreneur should watch  minimum. as they can significantly damage website performance and you don’t have full control over them.
  • Make room for dynamic content elements. such as ads or added social networks. to prevent page layout changes as they load.

Mobile-focused indexing

The mobile-first index means that search engines prioritize the mobile version of your website when ranking it. as most search traffic now comes from mobile devices.

Mobile optimization requires

  • Responsive web design that adapts to cuba business directory different screen sizes while preserving all important elements for a quality user experience.
  • Sufficient spacing of touch buttons for easy use of the website on smaller displays.
  • Large. legible font without horizontal  adjust the screen.

 

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