Category descriptions are primarily intend! to affect sales, as well as the position of your store in organic Google searches. The best practice seems to be to write them in accordance with SEO rules . However, you cannot forget that descriptions are also aim! at the user. They are to provide them with information, arouse the desire to own, and also facilitate navigation around the site.

Many online stores focus solely on SEO

The result is over-optimiz! texts that do not gambling database sound natural in any way, and do not encourage the user. The fact is that even for search engines at this point it will be difficult to understand the text, as well as the architecture of the description itself. Applying SEO rules without greater logic can have the opposite effect to the intend! one.

According to research conduct! by #SMXINSIGHTS, a well-optimiz! category description can increase your website traffic by as much as 413%, and the potential for organic traffic can increase by as much as 32%. At this point, you probably understand how much power lies in category description.

When writing, remember that although

The description should be readable by the search why should you be active on linkedin as a professional? engine, its final recipient is a human. They are exactly the same as you and appreciate substantive, natural-sounding content. Therefore, when optimizing your descriptions, you ne! to consider a few practices and principles that will help you with this:

• plan the keywords you will use in the content – ​​be guid! by the number of searches and place the most important phrases at the top of the text, assign specific phrases to each paragraph and do not duplicate them;
• do not overload the text with keywords – a short description of the SEO category with a huge number of key words will not look good and will not be comfortable to read, try to place phrases, e.g. every 1500-2000 characters;
• use synonyms – don’t stick to one phrase that doesn’t sound the best even in its inflection, stay completely natural and use synonyms that users also enter into the search engine;
• you do not artificially increase the length of the text – in fact, a long category description gives a greater chance of including keywords in it, but it will not always position the website better and will not always encourage the user to read;
• use distinguishing features that will diversify the text for the user and algorithms – headings, bullet points, bold and underline should be includ! in the category description, as they influence the reception of the text by both parties.

You already know what should

Be in the category description and how to taiwan lead format it to be both user-friendly and SEO-friendly. However, don’t forget about one more thing, which is the appropriate language and information.

Many online stores make the same mistakes when creating a category description. They focus too much on SEO, not exhausting the topic and not providing the user with substantive knowl!ge. They are usually pack! with keywords, without a real introduction to the topic. Try to find a golden mean between the two. This is a proven recipe for success.