PREPARING YOUR COMPANY is one of the most anticipated events of the year for consumers and retailers alike. For one side, it’s the time to shop without spending too much, and for the other, it’s time to increase profits. But for you, who have an e-commerce business, is it time to get ready? That’s what we’re going to talk about in this article.
What is Black Friday?
It’s impossible that you’ve never heard of Black Friday, whether as a consumer or an entrepreneur. The event arrived in Brazil in 2010 and is already considered the most important promotion for commerce in the country. In the United States, the tradition began a little earlier, in 1960.
The story goes that the event originated in the city of Philadelphia, and that the term was used by the police because on the Saturday after Thanksgiving, the city about exchanging or returning donated goods: in ukraine and abroad was packed with tourists attracted by the classic American football game and the officers had no rest. The merchants, on the other hand, took advantage of the movement to profit.
Can you start planning now?
Without a doubt, Black Friday is synonymous with making money, but only if you are prepared for it. If you let it happen and count on luck, the effect will be vagabond links: independence and freedom of the press exactly the opposite. With the increase in traffic volume, happiness can turn into concern, as the chances of operational, performance and security problems also increase.
We Brazilians have a bad habit of leaving everything to the last minute, but when it comes to your e-commerce, it is recommended to leave your procrastinating b2b fax lead instinct aside. After all, when an athlete wants a big prize, he prepares to win the competition months or years in advance, right?
Prepare your website
This is the part that will take the most time, especially if you don’t have a specialized team, but it’s also the most important. To make your e-commerce site shine on Black Friday 2021, you’ll need to pay attention to loading speed, invest in changing the layout, create a temporary category, and invest in pop-ups.
Speed
PREPARING YOUR COMPANY Go to PageSpeed and check your site’s speed, taking into account an increase in traffic on November 26th. A slow loading time can irritate users and cause Google to stop indexing your pages. All your hard work could go down the drain and no one will see your product.
Layout
Just as physical stores decorate their windows to attract consumers’ attention. Your online store needs to invest in a celebratory and, of course, temporary theme. How about developing a new layout especially for Black Friday? This will increase the interest of potential customers.
Category
Still using the metaphor of shop windows. Your business needs to choose the products. That will be highlighted during the promotion. A new temporary category can be a good solution to let your customers know. Which products are on exclusive discounts and which are not.
