Since the January 2018 algorithm changes, one of the most impactful for media, media publications have  lost 9.4% of reactions and interactions on their updates  on average according to the Private Sector News, Social Media Distribution, and Algorithm Change Professionals know that the platform report from the Reuters Institute for the Study of Journalism in September 2019.

To be and that their interests in publishing on it are limite

but at the same time, they are require to produce dedicate content if they hope deepcoin database to take advantage of the additional visibility it constantly promises ,” adds Antoine Bonino.

While in the early days of Facebook, advertisers and traditional media seeme fascinate by the exposure opportunities offere by the social network, experience has taught them to temper their hopes.

“The distrust gradually acquire by professionals is closely linke to the irregularities in the “performance” recorded by their own pages, to the anomalies observed in the ”  results  ” of their advertising campaigns, etc.” , he adds.

 Should the media stop using social media?

According to Camille Saint-Paul, these platforms still represent “essential points first, let’s talk about mentality of contact with Internet users .” She adds that “the media have no choice but to work with them ,” but without necessarily “depending on them.”

This also means that media outlets must “not put all their  eggs in one basket”  and not give in to the lure of  “all social media,”  adds the president of 5e Rue. This is the ongoing reflection on paid models that involve creating high-quality. A targete content. This already seems to be working for outlets like Mediapart in France and The Guardian in England.

This opinion is also share by the Reuters Institute, which, in its Journalism, Media. A and Technology Trends and Predictions 2019 report , shows that the primary objective of more than half (52%) of the “Digital Leaders” survey  is now the paid subscription.

For the first time, the subscription model has surpass  display advertising in terms of revenue targets for newsrooms. These paid models offer numerous advantages to media outlets.

Ben Whitelaw, head of audience development for The Times, explain. ”  One of the great benefits of a paid subscription model is its resilience to changes on those platforms . It’s so refreshing to be able to not have unit  states business directory to hold  Professionals know that the platform emergency meetings every time we hear about a new algorithm change from Facebook or Google.”