SEO stands for Search Engine Optimization. It is a set of techniques and best practices for optimizing web pages, websites and blogs to achieve the best positioning in search results, generating traffic and authority, helping businesses stand out online, thus contributing to increased conversions and sales.
SEO is one of the main digital marketing strategies, after all, who doesn’t want to appear at the top of Google’s organic search results?
We know that the digital world is disputed by several organizations and when we talk about SEO for small businesses, we need to remember that the dispute involves several other means, the main one being: the Google results page.
These options are a result of the competition, since the sites that appear first on the page are more likely to get the user’s attention and the much-desired click.
On page and Off page
Ranking factors are divided into two groups: On page and Off page.
On page factors are present in their own, we are talking about:
Content;
Title and Meta description;
Images;
URLs;
Heading tags.
Off-page, in turn, denotes optimizations made outside the website, such as:
Quantity, diversity and context of backlinks;
Brand mentions;
Social signals;
Direct searches.
These and other Off-page SEO factors show the level of authority of a website on the web.
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In practice, we are talking about changing consumers’ lack of understanding of their rights direction. When working with specific terms that refer exactly to what your client is searching for, you reduce your chances of competing with large corporations. In addition, organic results are more reliable for users, as they are not seen as mere advertising.
Search types
There are three main types of internet endless experiment for the media searches: transactional, navigational, and informational. Understanding search intent helps you plan content accordingly.
Transactional : associated with the search for a product/service, at a stage close to the purchase decision.
>Navigational: this is a type of transition, in which the user consults the name of a website or brand just to access the website.
Informational: focused on the search for valuable information and education about a topic.
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Keyword
Along with the types of searches, you also b2b fax lead need to understand the types of keywords that are used to find answers on the web. There are two types of keywords:
Head tail: these are comprehensive and generic and are usually used at the beginning of the purchasing journey
Long tail: also called long tail, they are more specific and are usually used at the end of the journey.
>For an SEO strategy, it is important to work with these two types of terms to reach potential customers at all stages of the journey.
Local SEO
Work with optimized keywords to highlight the geographic aspect and develop content focused on the needs of your community.
One of Google’s priorities in recent years is local intent search.
Setting up your company page on Google. My Business is a good form of local SEO with features related to location. Opening hours, direct link to the website and other information.
Therefore, it is interesting to leave this information on the website. Including the company name, address and local telephone number.
